{"id":1068,"date":"2018-03-02T17:43:40","date_gmt":"2018-03-02T17:43:40","guid":{"rendered":"http:\/\/tfcgjzgs.com\/?post_type=portfolio&#038;p=1068"},"modified":"2022-05-26T11:26:21","modified_gmt":"2022-05-26T03:26:21","slug":"strength-master-fitness-branding","status":"publish","type":"portfolio","link":"https:\/\/tfcgjzgs.com\/portfolio\/strength-master-fitness-branding\/","title":{"rendered":"Strength Master Fitness &#8211; Branding"},"content":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;600&#8243; animation_delay=&#8221;600&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h4&#8243; text_weight=&#8221;300&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]Case Study[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/4&#8243;][vc_separator sep_color=&#8221;accent&#8221;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-178981&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<strong>PROJECT SUMMARY<\/strong>[\/vc_custom_heading][vc_column_text css=&#8221;.vc_custom_1515667205094{margin-top: -2px !important;}&#8221;]<\/p>\n<h5><\/h5>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;3\/4&#8243;][vc_separator sep_color=&#8221;color-uydo&#8221;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h4&#8243; text_weight=&#8221;300&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<span style=\"color: #333333;\">For a decade, &#98;&#97;&#116;&#51;&#54;&#53;&#22312;&#32447;&#24179;&#21488;&#10; has witnessed Strength Master&#8217;s development from an OEM to expansion of the brand layout.<\/span>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243;]<\/p>\n<div   id="0he5a9dhc0"    style=\"text-align: justify;\"><span style=\"color: #999999;\">Strength Master was founded in 1994 and devotes itself to the development and production of professional fitness equipment. The Company has advanced R&amp;D technology besides excellent manufacturing technology, and has gained many international proprietary technologies. Its products and technologies have been recognized by many international awards.<\/span><\/div>\n<p>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-132428&#8243; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243;]<\/p>\n<div   id="0he5a9dhc0"    style=\"text-align: justify;\"><span style=\"color: #999999;\">With profound technology backgrounds which naturally build a solid basis for brand building, Strength Master discloses its transformation expectation to &#98;&#97;&#116;&#51;&#54;&#53;&#22312;&#32447;&#24179;&#21488;&#10;. Since that the two companies built a long-term cooperative relationship. During the ten years, Strength Master has successfully transformed twice and &#98;&#97;&#116;&#51;&#54;&#53;&#22312;&#32447;&#24179;&#21488;&#10; helped Strength Master to find a clear brand strategy direction by professional brand verification and guidance.<\/span><\/div>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-rgdb&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;1&#8243;][vc_column column_width_percent=&#8221;75&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;-5&#8243; z_index=&#8221;1&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;189184&#8243;][vc_row_inner row_inner_height_percent=&#8221;50&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; expand_height=&#8221;yes&#8221; style=&#8221;dark&#8221; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shadow=&#8221;std&#8221; shadow_responsive=&#8221;yes&#8221; width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-668627&#8243; text_height=&#8221;fontheight-524109&#8243;]<\/p>\n<div   id="0he5a9dhc0"    style=\"text-align: justify;\"><span style=\"color: #000000;\">Strength Master, started from an OEM business, sold its products all over the world. It was not easy for it to develop its own brand, and the first step was to change the customer group and determine the product line. After professional brand verification, &#98;&#97;&#116;&#51;&#54;&#53;&#22312;&#32447;&#24179;&#21488;&#10; gave guidance to Strength Master in re-positioning the customer group and product line for the new brand. Finally, Strength Master was smoothly transformed to a professional manufacturer of fitness equipment for aerobic exercise and built its own brand Strength Master, with its sales covering all over the world.<\/span><\/div>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;70&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;1689&#8243; overlay_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;30&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;right-t-left&#8221; animation_delay=&#8221;400&#8243; width=&#8221;9\/12&#8243;][vc_empty_space empty_h=&#8221;4&#8243; desktop_visibility=&#8221;yes&#8221;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;fontsize-668627&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243; text_italic=&#8221;yes&#8221;]&#98;&#97;&#116;&#51;&#54;&#53;&#22312;&#32447;&#24179;&#21488;&#10; helped to prepare the brand logo standard and applied it to the product catalog and exhibition design. In the brand transformation, &#98;&#97;&#116;&#51;&#54;&#53;&#22312;&#32447;&#24179;&#21488;&#10; created a brand image for Strength Master in the field of fitness equipment.[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-143283&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;color-xsdn&#8221; el_height=&#8221;1px&#8221;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-rgdb&#8221; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; style=&#8221;dark&#8221; back_color=&#8221;color-rgdb&#8221; overlay_alpha=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;zoom-in&#8221; animation_delay=&#8221;600&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;0&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;1&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;2&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/4&#8243;][uncode_counter value=&#8221;3&#8243; counter_color=&#8221;,Default&#8221; size=&#8221;fontsize-155944&#8243; weight=&#8221;600&#8243; text=&#8221;YEARS&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;2&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/4&#8243;][uncode_counter value=&#8221;5&#8243; counter_color=&#8221;,Default&#8221; size=&#8221;fontsize-155944&#8243; weight=&#8221;600&#8243; text=&#8221;BRANDS&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;2&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/4&#8243;][uncode_counter value=&#8221;1350&#8243; counter_color=&#8221;,Default&#8221; size=&#8221;fontsize-155944&#8243; weight=&#8221;600&#8243; text=&#8221;PAGES OF STRATEGY&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;2&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/4&#8243;][uncode_counter value=&#8221;8&#8243; counter_color=&#8221;,Default&#8221; size=&#8221;fontsize-155944&#8243; weight=&#8221;600&#8243; text=&#8221;SPONSORS&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-rgdb&#8221; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;2&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;Schedule&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; font_family=&#8221;font-762333&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;600&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;0&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-gyho&#8221; border_style=&#8221;solid&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1509014505642{border-right-width: 1px !important;}&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_transform=&#8221;capitalize&#8221; text_space=&#8221;fontspace-111509&#8243; text_uppercase=&#8221;&#8221; text_align=&#8221;text-left&#8221;]Consultation[\/vc_custom_heading][vc_separator sep_color=&#8221;color-gyho&#8221;][vc_column_text]Audit &amp; Identify<\/p>\n<p><strong>Industry Analysis<\/strong><br \/>\n<strong>CORPORATE ANALYSIS<\/strong><br \/>\nBrand \/ Product Audit<\/p>\n<p><strong>Internal Study<\/strong><br \/>\n<strong>CORPORATE AUDIT<\/strong><br \/>\nBusiness Audit<\/p>\n<p><strong>Consultation<\/strong><br \/>\n<strong>MEETINGS &amp; WORKSHOPS<\/strong><br \/>\nFocus Group Discussions[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-gyho&#8221; border_style=&#8221;solid&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1509014452921{border-right-width: 1px !important;}&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_transform=&#8221;capitalize&#8221; text_space=&#8221;fontspace-111509&#8243; text_uppercase=&#8221;&#8221; text_align=&#8221;text-left&#8221;]Strategy[\/vc_custom_heading][vc_separator sep_color=&#8221;color-gyho&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left;\">Research &amp; Analysis<\/p>\n<p style=\"text-align: left;\"><strong>Global<\/strong><br \/>\n<strong>BRAND STRATEGY DEVELOPMENT<\/strong><br \/>\nMarket Position<br \/>\nBrand DNA \/ Vision \/ Value<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Brand System<\/strong><br \/>\n<strong>BRAND STRUCTURE &amp; POSITIONING<\/strong><br \/>\nBrand Architecture<br \/>\nNaming<\/p>\n<p>Brand Touchpoints &amp; Experience<br \/>\nIdentity Formation[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/4&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_transform=&#8221;capitalize&#8221; text_space=&#8221;fontspace-111509&#8243; text_uppercase=&#8221;&#8221; text_align=&#8221;text-left&#8221;]Design[\/vc_custom_heading][vc_separator sep_color=&#8221;color-gyho&#8221;][vc_column_text]Design &amp; Production<\/p>\n<p><strong>Global<\/strong><br \/>\n<strong>BRAND IMAGE DEVELOPMENT<\/strong><br \/>\nCorporate Image<br \/>\nBrand Image<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Brand Identity<\/strong><br \/>\n<strong>BRAND EXPRESSIONS<\/strong><br \/>\nCIS Guideline<\/p>\n<p>Web &amp; Print Media<\/p>\n<p>Corporate Profile[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-143283&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;600&#8243; animation_delay=&#8221;600&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;30&#8243; force_width_grid=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;90&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading text_size=&#8221;fontsize-144042&#8243; text_weight=&#8221;100&#8243;]<span style=\"color: #ffffff;\">The first brand transformation:<\/span>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_column_text]<\/p>\n<h5 style=\"text-align: left;\"><span style=\"color: #ffffff;\">From OEM to a self-owned brand<\/span><\/h5>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;1&#8243;][vc_separator sep_color=&#8221;color-wvjs&#8221; icon_position=&#8221;left&#8221; type=&#8221;shadow&#8221; el_width=&#8221;10%&#8221;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243;]<\/p>\n<div   id="0he5a9dhc0"    style=\"text-align: justify;\"><span style=\"color: #d9d9d9;\">It is not easy for an OEM to develop its own brand. The first step is to change the customer group and determine the product line. After a professional brand verification, &#98;&#97;&#116;&#51;&#54;&#53;&#22312;&#32447;&#24179;&#21488;&#10; gave guidance to Strength Master in re-positioning the customer group and product line of the new brand. Finally, Strength Master was smoothly transformed to a professional manufacturer of fitness equipment for aerobic exercise and built its own brand Strength Master, with its sales covering all over the world. &#98;&#97;&#116;&#51;&#54;&#53;&#22312;&#32447;&#24179;&#21488;&#10; helped to prepare brand logo standards and applied it to product catalog and exhibition design. In the brand transformation, &#98;&#97;&#116;&#51;&#54;&#53;&#22312;&#32447;&#24179;&#21488;&#10; created a brand image for Strength Master in the field of fitness equipment.<\/span><\/div>\n<p>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;90&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading text_size=&#8221;fontsize-144042&#8243; text_weight=&#8221;100&#8243;]<span style=\"color: #ffffff;\">The second brand transformation:<\/span>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_column_text]<\/p>\n<h5 style=\"text-align: left;\"><span style=\"color: #ffffff;\">Expansion of self-owned brand layout<\/span><\/h5>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;1&#8243;][vc_separator sep_color=&#8221;color-wvjs&#8221; icon_position=&#8221;left&#8221; type=&#8221;shadow&#8221; el_width=&#8221;10%&#8221;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243;]<\/p>\n<div   id="0he5a9dhc0"    style=\"text-align: justify;\"><span style=\"color: #d9d9d9;\">After years of rapid development, with increase of the sales volume of brand operation, and merger of business entities and other brands, Strength Master has reached its group scale with continuous development of businesses. <\/span><\/div>\n<div><\/div>\n<p>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243;]<\/p>\n<div   id="0he5a9dhc0"    style=\"text-align: justify;\"><span style=\"color: #d9d9d9;\">&#98;&#97;&#116;&#51;&#54;&#53;&#22312;&#32447;&#24179;&#21488;&#10;, by using a brand management system, helped to determine the overall brand structure of Strength Master, re-position the enterprise brand and product brands, provide strategic suggestions on the future brand development and touchpoints to build a brand consideration model for brand personnel of Strength Master.<\/span><\/div>\n<p>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;90&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading text_size=&#8221;fontsize-144042&#8243; text_weight=&#8221;100&#8243;]<\/p>\n<div   id="0he5a9dhc0"    class=\"uncode_text_column\">\n<p><span style=\"color: #ffffff;\">Brand Words &amp; Vision<\/span><\/p>\n<\/div>\n<p>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][vc_column_text]<\/p>\n<h5 style=\"text-align: left;\"><span style=\"color: #ffffff;\">Strengthen Your Inner Master<\/span><\/h5>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;1&#8243;][vc_separator sep_color=&#8221;color-wvjs&#8221; icon_position=&#8221;left&#8221; type=&#8221;shadow&#8221; el_width=&#8221;10%&#8221;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243;]<\/p>\n<div   id="0he5a9dhc0"    style=\"text-align: justify;\"><span style=\"color: #d9d9d9;\">From OEM to establishment of self-owned brands and group brand, from product manufacturing to combination with software, for a decade, &#98;&#97;&#116;&#51;&#54;&#53;&#22312;&#32447;&#24179;&#21488;&#10; has been transforming and enlarging its layout. Fortunately, &#98;&#97;&#116;&#51;&#54;&#53;&#22312;&#32447;&#24179;&#21488;&#10; has always been along with Strength Master.<\/span><\/div>\n<p>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;5&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-143283&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_separator sep_color=&#8221;color-xsdn&#8221; el_height=&#8221;1px&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-143283&#8243; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; el_class=&#8221;z-index-one&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_tabs vertical=&#8221;yes&#8221;][vc_tab title=&#8221;RESEARCH TO STRATEGY&#8221; tab_id=&#8221;1457344070-1-8414633899399581504237498851&#8243;][vc_column_text]<\/p>\n<h5 style=\"text-align: justify;\"><span style=\"color: #ffffff;\">RESEARCH TO STRATEGY<\/span><\/h5>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;1&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #999999;\">List the internal and external conditions for developing the self-owned brand of Strength Master, including advantages, brand communications objects etc., to serve as the basis for developing brand strategies.\u2028<\/span><\/p>\n<p>[\/vc_column_text][\/vc_tab][vc_tab title=&#8221;CONCEPT TO IMPLEMENT&#8221; tab_id=&#8221;1457344070-2-9814633899399581504237498851&#8243;][vc_column_text]<\/p>\n<h5 style=\"text-align: justify;\"><span style=\"color: #ffffff;\">CONCEPT TO IMPLEMENT<\/span><\/h5>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;1&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #999999;\">Based on the brand positioning strategy, the designers developed proper design communication language, including naming, Logo font and brand marketing materials etc.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_tab][vc_tab title=&#8221;BRAND GUIDELINE&#8221; tab_id=&#8221;1457344963169-2-614633899399581504237498851&#8243;][vc_column_text]<\/p>\n<h5 style=\"text-align: justify;\"><span style=\"color: #ffffff;\">BRAND GUILDELINE<\/span><\/h5>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;1&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #999999;\">Prepare a range of new brand management standards to ensure that Strength Master may use conforming communication tone to talk with customers in future.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_tab][vc_tab title=&#8221;BRAND SYSTEM &amp; RE-POSITIONING&#8221; tab_id=&#8221;1457345190270-3-714633899399581504237498851&#8243;][vc_column_text]<\/p>\n<h5 style=\"text-align: justify;\"><span style=\"color: #ffffff;\">BRAND SYSTEM &amp; RE-POSITIONING<\/span><\/h5>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;1&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #999999;\">Determine the market positions and compartment brands of the three brands under Strength Master group, namely Strength Master, LineSpan, and IHP.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_tab][vc_tab title=&#8221;PRODUCT INNOVATION STRATEGY&#8221; tab_id=&#8221;1457345241278-4-614633899399581504237498851&#8243;][vc_column_text]<\/p>\n<h5 style=\"text-align: justify;\"><span style=\"color: #ffffff;\">PRODUCT INNOVATION STRATEGY<\/span><\/h5>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;1&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #999999;\">Integrate Strength Master\u2019s brands of fitness equipment and IHP health cloud, compartment different potential niche markets for the layout of the brands during subsequent entrance to the market of cloud health. <\/span><\/p>\n<p>[\/vc_column_text][\/vc_tab][vc_tab title=&#8221;CUSTOMER EXPERIENCE JOURNEY&#8221; tab_id=&#8221;1457345302641-5-814633899399581504237498851&#8243;][vc_column_text]<\/p>\n<h5 style=\"text-align: justify;\"><span style=\"color: #ffffff;\">CUSTOMER EXPERIENCE JOURNEY<\/span><\/h5>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;1&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #999999;\">Aiming at the integrated niche market, provide the customer journey-experience workshop for internal brand personnel of Strength Master, introduce the concept of customer experience and brand touchpoints for the internal band personnel of Strength Master, and counsel its brand team to establish the thought pattern of design thinking.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_tab][\/vc_tabs][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;right-t-left&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-81430446&#8243; type=&#8221;carousel&#8221; medias=&#8221;498,600,599,601,607,608&#8243; carousel_lg=&#8221;1&#8243; carousel_md=&#8221;1&#8243; carousel_sm=&#8221;1&#8243; thumb_size=&#8221;sixteen-nine&#8221; gutter_size=&#8221;4&#8243; media_items=&#8221;media|nolink|original,icon&#8221; carousel_height=&#8221;equal&#8221; carousel_interval=&#8221;0&#8243; carousel_navspeed=&#8221;400&#8243; carousel_loop=&#8221;yes&#8221; carousel_overflow=&#8221;yes&#8221; carousel_dots=&#8221;yes&#8221; carousel_dots_mobile=&#8221;yes&#8221; carousel_dots_inside=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_color=&#8221;accent&#8221; single_overlay_opacity=&#8221;95&#8243; single_overlay_anim=&#8221;no&#8221; single_text_anim_type=&#8221;btt&#8221; single_image_anim=&#8221;no&#8221; single_v_position=&#8221;bottom&#8221; single_padding=&#8221;3&#8243; single_title_dimension=&#8221;h6&#8243; single_title_weight=&#8221;300&#8243; single_shadow=&#8221;yes&#8221; shadow_weight=&#8221;lg&#8221; shadow_darker=&#8221;yes&#8221; single_border=&#8221;yes&#8221; lbox_caption=&#8221;yes&#8221; lbox_deep=&#8221;yes&#8221; lbox_no_tmb=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/4&#8243;][vc_separator sep_color=&#8221;accent&#8221;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-178981&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<strong>TOUCHPOINT<\/strong>[\/vc_custom_heading][vc_column_text css=&#8221;.vc_custom_1508931474989{margin-top: -2px !important;}&#8221;]<\/p>\n<h5><\/h5>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;3\/4&#8243;][vc_separator sep_color=&#8221;color-uydo&#8221;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h4&#8243; text_weight=&#8221;300&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<span style=\"color: #333333;\">Strengthen Your Inner Master Strengthening the brand essence from inside to outside to create a brand image with unique charming<\/span>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243;]<\/p>\n<div   id="0he5a9dhc0"    style=\"text-align: justify;\"><span style=\"color: ##999999;\">&#98;&#97;&#116;&#51;&#54;&#53;&#22312;&#32447;&#24179;&#21488;&#10; has introduced comprehensive brand management into Strength Master Technology for more than 10 years. It assisted Strength Master Technology to position its business in different market compartments on the basis of its value-oriented thinking model, to grow up and stabilize its brand value and to grasp the clear brand image opening to the future global health\/fitness\/body shaping market; therefore, Strength Master Technology can achieve its brand vision step by step through leaning its technology and product quality and focusing on accurate target customers from the inside out.<\/span><\/div>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;598&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; 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row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;508&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;4&#8243;][vc_custom_heading text_color=&#8221;color-188598&#8243; text_size=&#8221;fontsize-184762&#8243; text_weight=&#8221;900&#8243; text_height=&#8221;fontheight-161013&#8243; text_space=&#8221;fontspace-111509&#8243;]<span style=\"color: #ffffff;\"><strong>We create brand identities<\/strong><\/span><\/p>\n<p><span style=\"color: #ffffff;\"><strong>and visuals for<\/strong><strong>\u00a0extraordinary<\/strong><\/span><\/p>\n<p><span style=\"color: #ffffff;\"><strong>brand experiences.<\/strong><\/span>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;4&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;507&#8243; 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zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;1&#8243;][vc_column column_width_percent=&#8221;80&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;121962&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; style=&#8221;dark&#8221; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;-3&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shadow=&#8221;xl&#8221; shadow_responsive=&#8221;yes&#8221; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-178981&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<span style=\"color: #ffffff;\"><strong>TOTAL BRAND<\/strong>\u00a0<strong>MANAGEMENT<\/strong><\/span>[\/vc_custom_heading][vc_column_text css=&#8221;.vc_custom_1508919732951{margin-top: -2px !important;}&#8221;]<\/p>\n<h5><\/h5>\n<p>[\/vc_column_text][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h3&#8243; text_weight=&#8221;300&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<span style=\"color: #ffffff;\">&#98;&#97;&#116;&#51;&#54;&#53;&#22312;&#32447;&#24179;&#21488;&#10; is dedicated to helping Strength Master transform its own brand customers.<\/span><br \/>\n<span style=\"color: #ffffff;\">Create a unique brand style<\/span>[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #ffffff;\">Manufacturers from Taiwan boast experienced technology and high-quality manufacturing capabilities. Some of them are thinking about how to transform, others about how to improve their images, which are closely related to the topic of brand building. Thanks to its rich experience in brand guiding, &#98;&#97;&#116;&#51;&#54;&#53;&#22312;&#32447;&#24179;&#21488;&#10; has offered help to many manufacturers from Taiwan to successfully transform and enhance their brand images. &#98;&#97;&#116;&#51;&#54;&#53;&#22312;&#32447;&#24179;&#21488;&#10;, as their brand design partner, gradually guides their management teams to establish required various elements for the brands. From market survey, brand strategy positioning, conceptual development to brand touchpoint design, &#98;&#97;&#116;&#51;&#54;&#53;&#22312;&#32447;&#24179;&#21488;&#10; is tailored to meet the individual need of each customer and makes brand strategy a part of corporate growth strategy, along with customers growth.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;3\/12&#8243;][vc_separator sep_color=&#8221;accent&#8221;][vc_empty_space empty_h=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_column_text]<img class=\"alignnone size-medium wp-image-66608\" src=\"https:\/\/www.vocuis.com\/wp-content\/uploads\/2018\/03\/sm_logo_yellow-300x141.png\" alt=\"\" width=\"300\" height=\"141\" title=\"\">[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-105189&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<strong>Client<\/strong><br \/>\n<span style=\"color: #808080;\">Strength Master<\/span><br \/>\n<strong>Project<\/strong><br \/>\n<span style=\"color: #808080;\">Strength Master Brand design counseling<\/span><br \/>\n<strong>Services<\/strong><br \/>\n<span style=\"color: #808080;\">Total Brand Management<\/span>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;9\/12&#8243;][vc_separator sep_color=&#8221;color-uydo&#8221;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;fontsize-129586&#8243; text_weight=&#8221;300&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]STRENGTH MASTER[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-132428&#8243; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243;]<\/p>\n<div   id="0he5a9dhc0"    style=\"text-align: justify;\"><span style=\"color: #999999;\">Strength Master was founded in 1994 and devote to develop and produce professional fitness equipment. The Company has advanced R&amp;D technologies and excellent manufacturing technologies and has gained many international proprietary technologies. Its products and technologies have been affirmed by many international awards.<\/span><\/div>\n<div   id="0he5a9dhc0"    style=\"text-align: justify;\"><span style=\"color: #999999;\">The main products of Strength Master are manufacturing, trading and export business of electric treadmills, trainers, racing cars, elliptical machines, vibration machines, stretching machines and so on. By the end of 2015, the annual production capacity of electric treadmills was 111700 sets, racing cars, 40,896 sets, fitness equipment, and 31,590 sets.<\/span><\/div>\n<div   id="0he5a9dhc0"    style=\"text-align: justify;\"><span style=\"color: #999999;\">In recent years, apart from the research and development of fitness equipment, Strength Master International has also entered the healthcare industry, which occupies a scale of trillion dollars in the global market. It has invested in developing Apps, linking products with Bluetooth, and connecting to the Interactive Health Advisor system (IHP) approved by the American College of Sports Medicine (ACSM) for reading, storing and transmitting athletic information; meanwhile, it can combine fitness instructors and medical personnel, design personalized exercise prescriptions and provide healthcare products and health promotion &amp; health care services for rehabilitation centres, hospitals, fitness centres, hotels, schools, companies, public agencies, families and other places, and therefore, it has become the only enterprise that has entered the health service industry from the domestic fitness equipment industry.<\/span><\/div>\n<div   id="0he5a9dhc0"    style=\"text-align: justify;\"><span style=\"color: #999999;\">Recently, WPS of &#8220;Life Span&#8221; brand (fitness equipment suitable for work and exercise) has obtained the procurement program from the governments or famous enterprises such as the White House, Google, Amazon and 3M, and it suddenly becomes the offbeat light of Taiwan.<\/span><\/div>\n<p>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-rgdb&#8221; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; el_class=&#8221;z-index-one&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;3\/12&#8243;][vc_separator sep_color=&#8221;color-xsdn&#8221;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-178981&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<strong>MORE<\/strong><br \/>\n<strong>CASESTUDIES<\/strong>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;9\/12&#8243;][vc_separator sep_color=&#8221;color-wvjs&#8221;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][uncode_index el_id=&#8221;index-32835&#8243; 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