Event – bat365在线平台 Branding & Design //tfcgjzgs.com Brand Design Agency in Taiwan and Shanghai Thu, 26 May 2022 03:17:44 +0000 en-US hourly 1 //wordpress.org/?v=5.9.3 Event – bat365在线平台 Branding & Design //tfcgjzgs.com/portfolio/dashi-design-awards-rebrand/ Fri, 02 Mar 2018 17:17:12 +0000 //tfcgjzgs.com/?post_type=portfolio&p=1007 Dashi Award was originated in the first National Student Visual Design Competition in 1998, which was the top design award event in China. The Award has evolved from a design competition oriented to students, finally named as Dashi Award...

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Case Study

Brand Re-building and Activation for the Chinese Design Award of 18 Years

Dashi Award was originated in the first National Student Visual Design Competition in 1998, which was the top design award event in China. The Award has evolved from a design competition oriented to students, finally named as Dashi Award, and then to a competition that allows participation professional designers in the industry. It has high popularity and credibility in the industry and academic design field and is a top design award in China.Today, when entering the 18th, the brand-new overall image of Dashi Award is jointly designed by bat365在线平台 and Dashi Award Organizing Committee. In addition to building a new identification image, they also planned and implemented the press conference for the new Dashi Award so that the brand-new Dashi Award will have a more professional and communicating image which will be deeply imprinted in people’s mind.

Dashi Award �the witness of influences of Chinese design over the past 18 years

Either in cooperation with Shanghai World Expo to deepen the international impression of China, or with the Olympic Games to contribute to the Olympic spirit, Dashi Award, in the past 18 years in China’s important development stages, has witnessed the influence of Chinese designs while becoming the most important design award in Chinese academic area.

Redesigning the Identification Image of Dashi Award

When facing the new transformation of the business model, Dashi Award has announced a brand-new identification image. The new image appeared in the shocking animation in the press conference, and the audience picked up their phones to record the historic moment.The primary colours of the identification image are red and golden, while the auxiliary colour is black. Red is for the new award that symbolizes the enthusiasm and the ambition of the young designers; gold is for the classic award that represents the classic and paragon; while black represents the authority of design.

New Dashi Award That Re-activate the Brand

With a history of 18 years, Dashi Award is the most influential design award in China. However, the design award should advance with the development of the trend of times. Once the information of brand communication and brand positioning change, the brand communication touch points should also be adjusted to meet the changes and to activate the brand.

 

The new Dashi Award embeds the practical value of design into the DNA of the award. It is intended to compliment the works and designers that support industrial implementation, commercial development and extensibility, provide the essential resources needed by implementation, and help publication of excellent designs. It also maximizes the business and application value of good designs, rather than only as the trophy and bonus, and enables the overall results of the design competition to be turned into market value. The designs and people that create market values, are the best reflections of this year’s slogan of Dashi Award, “Best Design, Best You�

Consultation

Audit & Identify

Industry Analysis
CORPORATE ANALYSIS
Brand / Product Audit

Consultation
MEETINGS & WORKSHOPS
Focus Group Discussions

Strategy

Research & Analysis

Global
BRAND STRATEGY DEVELOPMENT
Corporate Strategy

Brand System
BRAND STRUCTURE & POSITIONING
Brand Architecture

Brand Touchpoints & Experience
Identity Formation

Design

Design & Production

Global
BRAND IMAGE DEVELOPMENT
Brand Image

Brand Identity
BRAND EXPRESSIONS
CIS Guideline
Prospectus & Brochures
Web & Print Media
Advertisement Design
Event & Space Graphics

Event

Brand Activation

Brand System
BRAND COMMUNICATIONS
Brand Launch
Brand Events

2D / 3D Animation
MOTION GRAPHICS & EFFECTS
Creative Animation
Design & Production

Digital Presentations
EVENT PROJECTIONS
Brand Videos
Brand Presentations
Logo Animations

EVENT COORDINATION

bat365在线平台 For every unique brand,
To create excellent brand experience.

Except the identification logo, the brand maintenance and operation is an important approach to stimulate clients�experience. Brand activities may activate the brand, accumulate clients�loyalty, and inject emotional soul into the brand logo, which helps to enhance the brand.

The post Dashi Design Awards Rebrand appeared first on bat365在线平台 Branding & Design.

]]> Event – bat365在线平台 Branding & Design //tfcgjzgs.com/portfolio/dashi-award-cowparade/ Fri, 02 Mar 2018 17:16:45 +0000 //tfcgjzgs.com/?post_type=portfolio&p=998 The 19th National Design Dashi Award - Cow Cup Creative Design Contest launch conference was held in Suzhou Eslite life on May 6th, 2017. The Dashi Award, cooperated with the Cow Parade. In the conference, the two parties discussed about their ideas...

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Case Study

Dashi Award gives the innovation power from China to Cow Parade

The 19th National Design Dashi Award – Cow Cup Creative Design Contest launch conference was held in Suzhou Eslite life on May 6th, 2017. The Dashi Award, cooperated with the Cow Parade. In the conference, the two parties discussed about their ideas of cooperation, and invited three industry leaders to share the mental journey and originality spirit behind their own brands. bat365在线平台 assisted Dashi Award in planning this conference and provided an overall visual image design service, which was fascinating and impressive.

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發布會當天åŒæ™‚舉辦è¦æ¨¡ç››å¤§çš„CowParade奔牛è—術展，12頭來自å„個奔牛城市的è—術牛與å¦å¤–8頭來自å°åŒ—çš„è—術創作牛環狀陳列於室內空間，其他30é ­è—術牛分別ä»?5頭布展方å¼é™³åˆ—於河岸兩å´ï¼Œé€™äº›æˆ–站立，åƒè‰ï¼Œæ©«è‡¥çš„“牛群â€ç‚ºç•¶åœ°å±…民帶來了別緻的審美體驗，讓人們近è·é›¢æ„Ÿå—到“CowParade奔牛節â€çš„魅力，體會到城市，è—術和自身的有趣的關係ã€?/span>

In the activity of “I Speak for Dashi Award� we invited industry leaders to enlighten the masters�spirit in hearts of people.

In the conference, Mr. Wan Lijiang, founder of Fountown, Lady Leng Yuxuan, the art and fashion aesthetic life pusher/founder of CosmoLove of Fashion Group, and Mr. Song Yuanbo, the advocate of Chinese vegetarian life/Dashu Wujie/ Vegetarian Life’s founder, shared their mental journey and originality spirit behind their own brand, which inspired deep thinking of the audience.

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Embodying brand personality and conveying accurate spirit of The Dashi Award brand

bat365在线平台 continued a series of visual standards designed for The Dashi Award. Each link, whether it is the speaker’s briefing in the activity, the main visual Kanban or the seating arrangements, was building the consistent visual impression, conveying the core value and spirit of the Dashi Award, and helping to show the brand personality perfectly in brand building.

Strategy

Research & Analysis

Global
BRAND STRATEGY DEVELOPMENT
Corporate Strategy

Brand System
BRAND STRUCTURE & POSITIONING
Brand Architecture

Brand Touchpoints & Experience

Design

Design & Production

Global
BRAND IMAGE DEVELOPMENT
Brand Image

Brand Identity
BRAND EXPRESSIONS
Prospectus & Brochures
Web & Print Media
Advertisement Design
Event & Space Graphics

Event

Brand Activation

Brand System
BRAND COMMUNICATIONS
Brand Events

2D / 3D Animation
MOTION GRAPHICS & EFFECTS
Creative Animation
Design & Production

Digital Presentations
EVENT PROJECTIONS
Brand Videos
Brand Presentations

EVENT COORDINATION

Brand activity planning and implementation

bat365在线平台 For every unique brand,
To create excellent brand experience.

Except the identification logo, the brand maintenance and operation is an important approach to stimulate clientsâ€?experience. Brand activities may activate the brand, accumulate clientsâ€?loyalty, and inject emotional soul into the brand logo, which helps to enhance the brand. bat365在线平台 helps you to make and implement a proper plan of brand activities, enhance brand experience, and form the emotional recognition of customers to the brand.

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