Founded in 1973 in Tainan, Taiwan, SRS Technology started with fuel strainer and auto parts. In 1988, relying on the potential and growth of the sports equipment market, it transformed into a sports equipment product development and outsourcing manufacturer. With over 30 years of accumulated experience, the company has become a high-quality supplier for many international fitness equipment clients. At the same time, SRS Technology realizes that even an OEM/ODM foundry needs the assistance of a brand strategy to convey the core value of the company through a clear and powerful image which could further enhance interaction and trust from the customer.

The brand strategy, which attaches importance to innovation and professional technical connotation with an international vision and aims to attract the attention of international fitness brands, is what SRS Technology needs. It appeals to the brand positioning of “manufacturing experts of fitness equipment” and “your innovation partner” in order to occupy the market segment of “moderate and high-end fitness equipment”, further understand the demand for “trending products”, and enter the first-line brand market.

bat365在线平台 assisted SRS Technology to establish an explicit brand image with a clear brand value and positioning. Also, bat365在线平台 developed various brand touchpoints, including a new brand visual identity, brand identity system standard, RWD brand website design, exhibition venue design and brand catalogue design. There is brand consistency from the inside out of SRS Technology, showing their professional and innovative international brand image.

Ambassador Theatres has witnessed the prosperity of the entertainment industry in Ximending in present Taipei and carries the profound cultural connotation of a region. In the internationalized nowadays, Ambassador Theatres has been deeply ingrained in the memory of generations in Taiwan, and it is familiar to different generations. However, the overall brand image can no longer satisfy the modern market. Entertainment is a relatively trendy industry. It is crucial for Ambassador Theatres to understand the young individuals, communicate with them, and activate the brand image.

In terms of business strategy, as a time-honored domestic theater brand, it is relatively easy to keep the original market whereas developing a new market segment can reflect positivity and vitality, and reverse the current status of the brand. Therefore, bat365在线平台 suggests that Ambassador Theatres should try to be internationalized and able to communicate with the international market as one of the brand image activation strategies. Adopting a more international design language can not only broaden the original target market segment but also make the brand image more vivid.

Therefore, bat365在线平台 takes the English brand name “AMBASSADOR” as the main visual identity design. bat365在线平台 considers the future trend of the digital entertainment industry and draws inspiration from the lifestyle of young individuals. Also, it extracts the design concept from a “broadband screen” and connects to the brand features of Ambassador Theatres, a heavy video screen and dynamic image, implanting the brand image into consumers’ consciousness. Simultaneously, it also amplifies the entertainment and movie viewing experience, leaving a brand-new recognition impression of Ambassador Theatres for consumers.

In addition to redesigning the LOGO of the Ambassador Theatres, bat365在线平台 also formulated a new set of design application standards, including websites, theaters, tickets and other peripherals to refresh the overall image of the brand. Ambassador Theatres will become a younger and more impressive brand and change the traditional stereotype of the brand image among generation Z.

Jiaoxi Vivir Tranquil Discovery, which was opened on January 30, 2021, has attracted countless travelers to pilgrimage with its unique tree-hole architectural features and the sense of natural atmosphere in the space. bat365在线平台 participates in the brand development of the hotel. Under the guiding concept of “summum bonum (supreme good)â€?in nature and humanity, bat365在线平台 created VIVIR Jiaoxi â€?a travelling experience closer to the local lifestyle.

VIVIR Jiaoxi is the first brand established by VIVIR Group. bat365在线平台 organizes the brand structure, combines the local “slow lifestyleâ€?in Jiaoxi, and guides travelers to get close to the land and experience through unique touchpoints. The cave-like Habitat restaurant is penetrated by natural light through large floor-to-ceiling windows and the avant-garde design blends in the space. Habitat restaurant provides creative cuisine with local ingredients.

There are 31 guest rooms in VIVIR. Each room type has its own wonderful features. While facing the “Forest�of Jiaoxi Hot Springs Park, we can quietly watch the breeze blowing through the treetops to settle our minds and bodies; we can also imagine ourselves as a seed, falling in the healing and warm embrace of “Terra� the quiet and graceful “River�gently takes away the fatigue of the journey, or we can come to the “Plain�and wander in the vast space. If you come here with friends, you might as well choose from the top-floor room type, watching the scenery outside the window on the “Hills� or you can feel the “Breeze�blowing on the terrace, or gazing at the mountains and the ocean while enjoying the magnificence of “Sunrise� Forest, Terra, River, Plain, Hills, Breeze, and Sunrise are the origins of the name for different room types. They are also the natural imageries that the architect hopes to place in the first place.

The concept of VIVIR itself is a creation of performance art. The guests can experience the aesthetics of life in different fields and spaces, touch every guest who stays and experience a slow journey of life.

Vivir Tranquil Discovery official website�a href="//www.vivir.com.tw/" target="_blank" rel="noopener">//www.vivir.com.tw/

The press conference to introduce the19th National Design Master Award,”CowParade” Creative Design Competition was held at the Eslite Spectrum Suzhou in the city of Suzhou, China on May 6, 2017.The Master Award this year highlighted its collaboration with CowParade to gather both parties together in an effort to share cooperative ideas. Three industrial leaders were invited to share their experience and craftsmanship in brand building. bat365在线平台 assisted the Master Award sponsor in planning this press conference, and provided visual image design services. Various interesting activities were organized and left a deep impression to audiences.

Apart from introduction of the Master New Graduate Award and the competition agenda, the collaboration with CowParade attracted a lot of media attention. In this event, Chinese artists and designers showcased their creativity, brought Chinese creative ideas to the world famous IP “CowParade” and displayed the gist of the Master Award, realizing the commercial value of design.

Mr. Wang Lijiang, founder of Fountown, Ms. Leng Yuxuan, an advocate for artistic, fashionable and aesthetic life/founder of COSMO Love, and Mr. Song Yuanbo, an advocate for Chinese vegetarian lifestyle /founder of Greenology/Jujube Tree, were invited to share their personal experience and craftsmanship in brand building, which greatly inspired audiences.

The press conference on the new image of the 19th Dashi Award, the most influential design competition in China, was held at Shanghai BETWIN Cultural Creative Park on December 10, 2016. Apart from introduction of the future development trend and new business model of the “Dashi Award”, the press conference unveiled a new brand image and slogan, marking official release of the new image of “Dashi Award”.

As a witness of Chinese influence in design over the past 18 years, the Dashi Award this year (in its19th year) was going to make a number of significant changes with a view to transferring the design value to commercial value and training Chinese design force based on its previous experience in organizing the design competition, thus making the Dashi Award more than a design competition. For this purpose, the organizing committee of the “Dashi Award” worked with bat365在线平台  in designing a new brand image for the “Dashi Award”. They also planned, organized and released this press conference, making it different from the previous” Dashi Award” press conferences. It’s not only a lovely sensory feast, but also a successful image communication event where the future vision and trend of the “Dashi Award” was accurately expressed

The press conference reached a climax when the new brand image of the “Master Award” was unveiled. The impressively new image was presented in animation, and attracted a flood of people to take photos and record this historic moment. With the release of the new slogan “Best Design, Best You”, the press conference came to an end. Best wishes for the Master Award, which is expected to be the most authoritative design award in China, and develop more talents for the Chinese design industry in the future.

With a history of 33 years in Taiwan, the “Golden Pin Design Award” has positioned itself as the “global top design award for the Chinese-speaking market” since 2014. The Award aims at making the voice of Chinese design heard in the industry and advocating Chinese quality life style to the world.Each year, international prestigious design experts are invited to serve as judges for the Golden Pin Design Award, which follows the principles of fairness and impartiality, and is highly credible. Targeted at the Chinese-speaking market, the Award takes integration, innovation, functionality, aesthetics and expression as the award winning standards, and is expected to develop into one of the leading professional design awards in the world.

In 2015, the Golden Pin Design Award received 2360 entries from Taiwan, mainland China, Hong Kong, Singapore, Malaysia, Macao, Germany, Denmark, Thailand, New Zealand and other countries and regions. Among them, “Taitung Essence” stood out and won the award, as a design integrated with local folk culture and international style.This design has introduced the wonderful handicraft and agricultural products of Taitung to the international customers through brand building, logo design, package design and so on, and built a localized brand for those outstanding handicraft and agricultural products recognized by the Taitung government.

Invited byTaiwan Design Center (TDC) , bat365在线平台 undertook the branding and design of “Taitung Essence” at 2014 Taiwan Design Expo. It’s an interesting but challenging project, which aims at promoting the local agricultural and traditional handicraft products of Taitung, and introducing the re-packaged Taitung “Essence”to international market while preserving its roots. Under the co-sponsorship of the Industrial Development Bureau, MOEA and Taitung County Government, this design expo was planned and organized by Taiwan Design Center, s and successfully held at Taitung Sugar Factory on August2.

The bat365在线平台 team paid a visit to Taitung in order to explore the features and values that could best represent “Taitung Essence”. Taitung is a place with the earliest evidence of human habitation in Taiwan: the Changbin Culture in the Paleolithic age, and magnificent landscape, from the first ray of sunshine at Sanxiantai, towering central mountain, fertile Rift Valley and extended Pacific coastal line, to diversified natural species, such as flying fish of the Orchid Island, daylily flowers of Taimali, and Chi-shang rice, etc.. This fertile land is home to numerous “Taitung Essences”.

We managed to visit local farms where we tried Chi-shang rice bun, honey, civet coffee, and also checked out the handicraft products made of stone, drifting wood and other raw materials by local aboriginal people. Taitung is a great place of harmonious coexistence between human and nature, where resources are taken from nature, and used by men, and finally return to nature. bat365在线平台 applied this spirit in the totem design when building “Taitung Essence” brand, while taking consideration of its practical application and promotion in the international market. The design highlights the life vitality of Taitung, and integrates the modern style and Taitung’s primitive spirit in order to demonstrate the distinctive time-honored culture of Taitung.

BACCO, an Italian boutique wine brand, provides Asian consumers with up to 300 kinds of Italian boutique wines, which are selected from 20Italian production areas.

When selecting wines, Asian consumers prefer to wines produced by France, Chile and other countries. However, BACCO is such a company that is devoted to delivering customers a different wine experience. BACCO visited all Italian wineries to select the best wines that are most suitable for Asian customers. What make the wines selected by BACCO different? They have rigorous standards in selecting wineries, and only choose those producing with small production volumes of high quality wine. They also have a unique brewing process in place, from picking fresh grapes to aging at cellars; Italy is most famous for its countless variety of wines, and hundreds of grape varieties, which in different combination could produce numerous taste possibilities. It has many award-winning vineyards with the longest history in wine brewing.

bat365在线平台 worked with BACCO in designing its brand identity, including visual design, package and a series of brand image design. The brand identity will be displayed in Singapore, Hong Kong, Taiwan, Mainland China and other countries and regions to re-interpret the traditional heritage and modern new process of Italian boutique wines.

ARENUI delivers you a unique luxurious trip with amazing natural landscape.

Featuring the culture and spirit of Bali, Arenui selects a local conserved bird as its logo, and integrates the logo into its overall design. It provides top professional diving trips and services. Since its launch in 2007, Arenui has attracted a wide range of attention by its unique brand image and product services.

Arenui was founded by a foreign couple, who remain true to their original aspiration for the sea and devote themselves to boutique cruising business.

In 2011, the Next Magazine paid a visit to Bali to give a report on Arenui, the trip to which was described as an adventure in the movie, The Goonies. At Arenui, people are given a chance to explore a vast variety of marine creatures in Java Sea and Banda Sea. Following the steps of Arenui, visitors from all over the world can have a funny and exciting adventure under the sea.

bat365在线平台 has been engaged in the design of Arenui since its startup, from brand design (brand identity design and extended application, catalog introduction, website design, magazine and Internet advertisement, etc.) to provision of marketing suggestions and so on, witnessing the development and success of Arenui. Arenui couldn’t make such a big success without the perseverance of its founder and hard -working of its staff. Highly recommended by worldwide professional diving magazines and tourists, Arenui will continue its efforts to deliver luxurious adventures.